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SEO is one of the fundamental elements of a digital marketing strategy and is used to enhance the website’s rank on the search engine result pages to improve its visibility and thus gain more traffic. It can help you generate more leads and eventually increase your revenue only if you have a good SEO strategy which you can only develop by understanding SEO properly. Some common misconceptions like SEO ranking your website overnight, On-page SEO being enough for ranking, you just need to optimize your site once, stuffing too many keywords can help you rank, etc. will ultimately waste your efforts. Hence, most people fail to succeed in ranking their website due to these wrong perceptions. It is vital to understand that search engine optimization is an investment that requires time, patience, consistency, and determination. So, we as a Jacksonville SEO company will suggest you create a checklist of SEO:assumptions Vs reality to manage a successful SEO strategy. This checklist will help you debunk some of your myths about search engine optimization and give a proper direction to your efforts, ultimately ranking your website higher, improving its visibility, gaining more traffic,and thus increasing your ROI.