The crypto-based fundraising campaigns struggle a bit to reach out to their target investors. While focusing on shaping the project’s objectives, you must also ensure that the regular investors know such a project exists. Marketing a project effectively involves defining a target audience, learning how to reach them, how to communicate with them, and analyzing their in-app behavior to make continuous improvements as users move through the acquisition funnel.
Let’s enlist the benefits of hiring our value-added IDO marketing services for your project:
Gathering Investor Personas
An investor persona is a partially fictitious depiction of every ideal investor. It includes everything about an investor's demographics, business background, interests, and unique identifiers. Investor personas also address the central goals of the investors and their investment portfolio.
Engineering a project-specific Website
Creating a SEO-friendly Landing page or website is quintessential in publicizing an IDO-based fundraising campaign. When you set up your website, collect emails so you can keep the investors updated and let them know the project happenings, and when you have new updates and features. It is also beneficial to showcase 5-star reviews on the site; make sure reviews are authentic, or else your brand will seem insincere.
Wrapping Up
Selecting the ideal IDO marketing agency isn’t any rocket science; it’s a case of sizing up your project’s objectives, and so on. IDOs are increasingly popular as a new way to crowdfund on the blockchain owing to the ease of setting up and efficiency.
