Nothing is more convenient than
having fresh meat delivered to your door, isn't it? An online meal ordering and
delivery app like Licious have made the process easier. Now you don't have to
move to physical stores, as you are allowed to locate the cuts of meat you want
with a few simple clicks on a mobile app. Whether you want chicken, steaks, or
seafood, you can get it delivered to your doors with Licious.
The mobile app similar to
Licious has made it easier for its users to purchase the best quality meats
without leaving home. Meat delivery to the doorsteps is not a new norm but has
gained massive popularity in recent times, making many jump into the market.
Are you also looking to launch your meat delivery business online? If yes, then
have a quick insight into Licious's business model, it's working, and its
money-making strategy right here.
What is Licious?
India's first D2C Unicorn, Licious
headquartered in Bengaluru, Karnataka. The meat ordering and delivery company
operates on a farm-to-fork model, owning the entire cold and back-end supply
chain.
Licious operates in
approximately 25 Indian cities, including Hyderabad, Faridabad, Bengaluru,
Delhi, Faridabad, Noida, Mumbai, Pune, Gurugram, Chennai, Coimbatore, Kochi,
Chandigarh, Jaipur, Kolkata, Visakhapatnam, Vijayawada, and Pondicherry.
Licious Success Story to Dive
Into!
Owned by Delightful Gourmet Pvt
Ltd, Licious was founded by Vivek Gupta and Abhay Hanjura in 2015. The company
has more than five processing centers. It has been recognized with the
FSSC22000 UKAS certification for meal safety. It's the first company to have
pledged in the sector towards ESG compliance.
The company has developed a
task force that has actively worked to grab the targeted goals. In 2021,
Licious partnered with the World Animal Protection India organization to sign
up for the 'Commitment to Chicken Welfare.' The meat delivery company is the
first Indian brand to make the pledge. Later in the same year, the company
achieved the Thought
Leadership Award for ESG Goals.
Recently, in 2022, Licious
launched its EBO in Bangalore. The EBO is an offline seafood and offline meats
store that provides an experience like no other. The store also has Licious
Kitchen, a space that enables consumers to experience the Licious RTC range,
cooked & served.
Funding History, Awards, and
Recognition of Licious
Bengaluru-based seafood and
meat brand Licious serves fresh, clean, and best chicken, fish, eggs, and meats
online. The Licious business model is based on farm-to-form, which has helped
the company to win many awards and get recognition in the market. Explore the
below image to know what the company has gained in the market.
A farm-to-fork Licious business
model has also attracted many investors to fund their idea. Want to have
insight into the Licious funding history, then have a look at the below image.
Vivek Gupta, the founder of
Licious, remarked that we have to build Licious by putting life in the dead
chicken. They have understood what they want to achieve through this platform
to deliver an unparalleled experience to their customers.
The company always tries to
introduce quality standards and benchmarks to set up a hitherto non-existing
infrastructure and develop processes that Indians were yet to experience. The
company offers a recipe section in its app and website that helps customers to
cook delicious dishes in the exotic chef style. Have a quick look at the video
to learn how:
Taking up this idea of changing
the approach, meat is procured, processed, and sold. The company's primary
motto is simple; we won't sell what we won't eat. Getting inspired by the
Licious business model and working strategy, many are choosing to deploy an online
food ordering app that helps them to sell fresh meat, seafood, and more without
hassle.
Licious Business Model: How the
On-demand Meat Deliver Platform Works?
In 2021, the
global meat sector was valued at 897 billion U.S. dollars. The market was forecast
to grow to 1354 billion U.S. dollars by 2027. The market is expected to grow at
4% by 2026. Meat ordering and delivery to the doorstep is in a new swing, and
all thanks go to the pandemic spread, which necessitated delivery for almost
anything under the sky.
Customers changing behavior has
increased the opportunities for the on-demand delivery industry. This has
increased the importance of delivery anything app
development as more and more entrepreneurs are seeking to automate their
business operations with digital solutions.
Licious, a meat ordering and
delivery platform, satisfy the need for qualitative meat of customers
efficiently. The company ensures to deliver fresh and high-quality meat to
consumers. Check how Licious benefits delivery providers, customers, and
farmers.
Licious for Customers
·
Customers who want fresh meat delivered to their doors can use
the app similar to Licious to get it right away
·
Consumers don't have to travel to meat shops to get their needs
satisfied
·
Licious ensures fresh meat delivery
Licious for Delivery Providers
·
Freelancers who want to make extra money
·
Delivery providers can accept more requests to satisfy
customers' needs
·
Licious makes everything easier for delivery providers and
enables them to earn more
Licious for Vendors or Farmers
·
Licious enables farms or vendors to sell their products by
registering their business
·
Helps vendors to expand their business reach and customer base
·
The delivery platform enables vendors to make a huge profit
Licious achieved more than 90%
repeat customers using D2C as a direct marketing channel. It accounts for 85%
of its sales from customers' orders. Have a look at the D2C operations to know
how the traditional meat supply chain worked before D2C days; explore the flow
here:
Farmers → Middleperson →
Wholesalers → Butchers → Retailers
However, in the D2C space where
meat delivery platform Licious and a few other startups are operating, this supply
chain involves the following flow:
Farmers → Butchers → Startups
A farm-to-fork Licious business
model helps the company to have around a 30 to 40% of profit margin. It has got
a customer base of around 700. In 2015, Licious collected 1.47 crores revenue,
which increased to 180 Crores between 2019 and 2020. Licious completed more
than 100
orders per day in 2015, while it increased to 20,000 in 2021. The company
claims that an average consumer buys Licious products two-three times a month.
They spend close to 22,000 on a monthly basis.
How Licious Works?
Now you might have insight into
a Licious business model; next, it's time to know how Licious works to satisfy
growing market demand. Check the step-by-step process here.
·
Users can download an app from the Android or Apple app
store; they can even visit the website
·
User can then enter their delivery location and browse different
categories to place the order
·
They can also track their order right through their smart
devices
·
Customers will get the notification once the delivery provider
is near the customers' location
·
The delivery provider delivers the meat to the customers'
location
·
Users make payments and provide feedback.
Ordering meat, mutton, and
seafood have become easier with an app similar to Licious. The meat ordering
and delivery platform make it easier for customers to order their favorite meat
without any delays.
Licious Revenue Model: Learn
How On-Demand Meat Delivery Platform Makes Money?
A Licious business model helps
the company to handle the whole supply chain. Beginning from processing,
storage, and procurement to reach the customers. Now you might have a clear
understanding of how the meat ordering platform works, so it's time to check
the Licious revenue model to know how the on-demand meat delivery company makes
money.
If you're thinking of launching
an on-demand meat delivery platform, then you can also follow the below ways to
make money; these include:
Advertisement
You're allowed to make money by
enabling other brands to advertise their business on your platform.
Delivery Charges
Just like other delivery
platforms, you can choose to collect delivery charges from others. You can set
small fees for delivering the meat to the customers' places. The delivery
charges mostly depend on the distance needed to be traveled or the quality of
the parcel that needs to be delivered.
Commission
You can collect commission on
every order customers place through the platform. Meat stores or merchants who
register their business on your app similar to Licious, need to pay a
commission on each order placed and delivered through the platform.
Cost to Build Licious Clone:
Launch Your On-demand Meat Delivery Business Today
Licious clone development cost
depends on lots of factors like features, technology, complex UI/UX, API
integration, etc. Hence it becomes essential for you to consider all the
aspects to make a smart choice or get your meat delivery platform developed
within your budget.
You can choose to build a
delivery platform from scratch or invest in a ready-to-use app similar to
Licious. Want to have a live demo of how the ordering app works and helps you
provide an improved experience? Visit our food
delivery app solution.
To Sum It Up
Licious has gained huge
popularity in recent years due to the increasing demand of customers to get
everything delivered right at their place. The success of the meat delivery
platform has encouraged many to invest in a Licious like app; if you're one of
them, then you have taken the right decision. White Label Fox can help you
launch your on-demand delivery business online; contact us to get more details
at sales@whitelabelfox.com
