Kefir Market Size, Share, Industry Growth, Trends, Business Opportunities, Challenges, Growth Insights to 2027
Kefir Market size is projected to reachUSD 1.84 billion by 2027, exhibiting a CAGR of 5.4% during the forecast period.Excellent benefits of fermented dairy products on heart health will prove to bea major game-changer for this market in the coming years.
Fortune Business Insights™ in its report,titled “Kefir Market Size, Share & COVID-19 ImpactAnalysis, By Product Type (Dairy-based & Non-dairy), By Nature (Organic& Conventional), Category (Flavored & Non-flavored), DistributionChannel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, &Online Retail), and Regional Forecast, 2020-2027”. Findings from a 2018 studyconducted by researchers from the University of Eastern Finland revealed thatmen who consume large amount of fermented dairy items such as kefir and yoghurthave a significantly lower risk of developing coronary heart disease. Anotherstudy, conducted in Brazil and published in the Journal of NutritionalBiochemistry in 2019, showed that kefir-infused fermented milk improved bloodpressure and prevented cardiac hypertrophy. With increasing prevalence ofcardiovascular disorders, which are the number one cause of death worldwideaccording to the WHO, the demand for probiotics-laden ingredients such as kefiris likely to spike, as people become more aware of their potential healthbenefits.
The report states that the globalmarket value stood at USD 1.23 billion in 2019 and provides the following:
- A thorough study of all the factors driving and restraining the market;
- Detailed analysis of the various market segments;
- A comprehensive examination of the regional prospects for the market; and
- In-depth research of the competitive landscape of the market.
Market Opportunity
Increasing Focus on Gut Health to Fightthe Coronavirus to Create Opportunities
The COVID-19 pandemic has renewed thedebate on maintaining gut health, with several health experts emphasizing andhighlighting the critical link between the immune system and the gut. Forexample, epidemiologists at the King’s College London established throughresearch that gut bacteria release many important chemicals, including VitaminA, which help regulate and strengthen the immune system.
With a vaccine for the coronavirusseeming unlikely in the immediate future, bolstering the gut micro-biome, andthe immune system by extension, has become crucial. This is possible, accordingto the researchers, by consuming healthy amounts of natural probiotics found indrinks such as kefir and fermented foods such as Korean kimchi. The currenthealth crisis, therefore, may generate conditions favorable to the kefir marketgrowth. However, disruptions in supply chains and downturn in economicactivities will dampen the growth prospects of the market in 2020.
Regional Insights
High Nutritional Awareness to PowerMarket Growth in Europe
Europe, where the market size stood atUSD 654.78 million in 2019, is expected to dominate the kefir market shareduring the forecast period. The central growth driver for this region is thewidespread awareness about the nutritional requirements to maintain gut health.Emerging trend of healthy snacking is also expected to boost the demand forfermented milk in the region.
Increasing investment in research toinvestigate the benefits of probiotic food & drinks by companies in NorthAmerica will fuel the regional market growth. In Asia Pacific, the market willbe mainly driven by the growing interest of consumers in novel, flavored probioticproducts, especially dairy-based kefir, which held a share of 71.91% in 2019 inthe region.
List of the Leading Companies Profiledin the Global Kefir Market are:
- The Icelandic Milk and Skyr Corp (New York, U.S.)
- Maple Hill Creamery, LLC (New York, U.S.)
- Green Valley Creamery (California, U.S.)
- The Hain Celestial Group, Inc. (New York, U.S.)
- Nestle S.A. (Vevey, Switzerland)
- Emmi AG (Lucerne, Switzerland)
- Fresh Made Dairy (Pennsylvania, U.S.)
- Biotiful Dairy Limited (London, England)
- Danone S.A. (Paris, France)
- Lifeway Foods, Inc. (Illinois, U.S.)
Competitive Landscape
Companies to Align Strategies to ServeEvolving Consumer Tastes
With consumer preferences and tastesundergoing continuous change, key players in this market are constantlyevolving their strategies to meet the consumer demand. As a result, companiesare developing and introducing novel offerings to broaden their sales horizonsand build a strong brand value for their products.
Key Industry Developments:
May 2020: Biotiful Dairy expanded its kefir liquid portfoliowith the addition of Kefir Blackcurrant and Kefir Mango flavors. The company’scultured milk beverages are created by fermenting milk with live kefir grains,which is then infused with fruit.
September 2019: Lifeway Foods released the “Kefir Minis”product range at the Natural Products Expo East held in Baltimore, Maryland.Offered in small-sized bottles for on-the-go snacking, the line-up featuresfour flavors, including Strawberry Split and Campfire S’mores, catering tokids’ tastes and likings.
Browse Detailed Summary of ResearchReport With TOC:
https://www.fortunebusinessinsights.com/kefir-market-102463
Detailed Table of Content:
- Introduction
- Research Scope
- Market Segmentation
- Research Methodology
- Definitions and Assumptions
- Executive Summary
- Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Emerging Trends
- Key Insights
- Overview of the Parent/Related Markets
- Industry SWOT Analysis
- Supply Chain and Regulatory Analysis
- Recent Industry Developments - Policies, Partnerships, New Product Type Launches, and Mergers & Acquisitions
- Qualitative Analysis (in relation to COVID-19)
- 4.5.1 Impact of COVID-19
- 4.5.2 Supply Chain Challenges
- 4.5.3 Potential Opportunities due to COVID-19
- Global Kefir Market Analysis, Insights and Forecast, 2016-2027
- Key Findings / Summary
- Market Size Estimates and Forecast
- By Product Type
- Dairy-based
- Non-dairy
- By Nature
- Organic
- Conventional
- By Category
- Flavoured
- Non-flavoured
- By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Retail
- Other Processed Foods
- By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
TOC Continued…!
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