Nowadays, we are living in the information age, where technology upgradation & digitalization plays an important role in our community. This revolution brings some drastic changes in our day to day activity & affect each and every aspect of our livelihood, from booking tickets online to communication to forecast things every thing gets changed drastically. This revolution is only affects human life but also affects the corporate sector operations.
For the corporate sector or business operations the technology & digitalization become integral part of any organization whether its small, medium or large scale organization. Being with time & keep updating functioning is the only way to be competitive & survive in the market. As i state above we are living in an informational age, information or data plays an essential role for decision making purpose, so market research plays an essential role.
Market research is a broad subject which works on various methods & technologies according to business requirements. CATI Market research is one one of the effective & efficient methods of market research where integration of technology makes this the most dependable method for research.
CATI stands for Computer Assisted Telephone Interviewing, in simple words is modern technological based telephonic interviewing process, where trained interviews have pre-structured questionnaires. Every respondent answer is entered by the interviewer directly into a computerized program using a set of codes. CATI beneficial in various ways such as:
Interviews are not able to skip any questions that influence respondents.
Responses recorded longer
Easy to collect, filter & transform data
Customizable
Cati market research involves any research which involves the electronic devices with use of technology capable for storing and structured questioning. myMRPlace is a global marketplace for the market research industry. We aim to simplify market research outsourcing from both buyers as well as from suppliers by providing the best cati market research company.
