Google ads are a type of PPC (Pay-Per-Click) ads that are charged based on the number of clicks the ads receive or by the number of impressions made. It allows for more focused marketing and reaching out to a wider audience than what usual search engine optimization can do.
If you want to achieve those top search engine rankings in Google and other major search engines, educate yourself well and learn the search engine optimization strategies and techniques that work because you won't be wasting your time and time is so precious in search engine marketing. Have a plan like what you're going to do everyday to achieve your objectives ie doing some valuable link exchanges with related and relevant websites, article writing, directory submissions, text link advertising.
