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How to run a successful restaurant loyalty program
If designed properly, a restaurant loyalty app can be a powerful tool for delivering excellent customer service and turning your guests into repeat customers. Below are some useful tips for creating and running a successful program.
1. Provide personalization. Giving rewards isn’t enough. Show customers, you care by providing meaningful value for each of them. For example, offer your regulars special deals on their favorite menu items or offer them for free. Make your service more personal and you'll see how it helps you grow your business and increase retention.
2. Keep the loyalty program simple and accessible. Do you remember Starbucks’ story? They changed their loyalty system to make it simpler and less confusing. Build a loyalty app for restaurants that’s easy to understand so customers don’t give up on it.
3. Listen to your customers. Customer loyalty increases when customers realize you care about their feedback and take it into account. Additionally, by letting customers share their experiences and thoughts about your restaurant, app, and menu, you'll learn how to improve your service and direct your loyalty strategy.