Marketing professionals are always talking about the next big thing in their industry. There are always new innovations and tactics that get these professionals super-excited. But more often than not, these new-age marketing strategies fail. Instead, old-school, tried-and-tested marketing tactics like installing billboards or giving out brochures succeed.
Marketing professionals must never underestimate the power of “hyperlocal” marketing tools. By that, we mean low-cost, static marketing tools that are specifically designed to please and attract local shoppers. Why should businesses focus on such marketing tools? Because most of their customers live/work within a 10-mile radius of their businesses.
Hence, installing static billboards or signs in these locations is the best way for local businesses to grow their presence. Well-designed custom lawn signs are simple yet highly effective “hyperlocal” marketing tools. Install them in high-traffic locations, and they’ll collect thousands of impressions for your brand every day.
Why Yard Signs Succeed at Local Marketing
Custom-printed yard signs are critical tools for brand leaders launching local marketing campaigns. These signs have size limitations. When brand leaders use these signs, they have to simplify their marketing messages. By doing so, they’re able to speak simply and directly with their target audiences.
Yard Signs Help Brands Establish Local Presence
If local shoppers don’t know about your brand – how or why will they engage with you? By installing custom-printed yard signs in your locality, you can easily make them more aware of your company’s key offerings. If target customers regularly see your custom-printed yard signs, they’ll register your brand name in their minds.
Once local customers are fully aware of what your brand is and what it offers, your sales will increase. Since you’re only installing these signs in local communities, they’ll be spotted by shoppers likely to do business with you. Once the locals learn about your company, you can expand your brand’s reach by installing these signs in other high-traffic locations. Check out something about Life Jackets
Yard Signs Help Business Owners Save Money
Unlike most marketing tools, custom-printed yard signs are very cheap. While billboard and TV ads can cost businesses up to $1,000/month, custom-printed yard signs are much cheaper. For about a tenth of that cost, brand leaders can acquire multiple custom-printed yard signs. These signs are made of inexpensive materials, so they’re very cost-efficient.
Yard Signs are Ultra-Durable
Despite being made of inexpensive materials, custom-printed yard signs are extremely durable. They can withstand years of exposure to the sun’s harmful UV rays, rain, heavy winds, etc. You can expect your customized signs to last for several years. Business owners can simply install these signs and then forget about them for years.
Yard Signs are Easy to Install
Installing these signs is also very easy. Custom-printed yard signs are very lightweight and easy to install. Brand leaders don’t need to employ professionals to set up these signs – they can do it themselves.
Launching a “hyperlocal” marketing strategy to win over your local shopper base? Make the most of custom-printed yard signs and use them to attract local shoppers to your store.
