If you are just starting out or you’ve been in the business for years but are still waiting to appear on the first page of search engine results pages, you might want to learn more about Dental SEO Marketing. Of course, there are various ways of marketing your dental practice online. But there is no denying that SEO can be the most lucrative marketing tool for your dentistry in the long run.
Go-To Guide to Dental SEO Marketing
SEO allows your website to show up on the first page, it also puts your practice on the Google map. Essentially, if you want to attract new patients, SEO is the best marketing channel for attracting the right audience. Moreover, people today are aware of the fact that advertisements that appear at the top are paid and usually scroll down to find more organic searches. Hence, it is important to appear on the top organically. While it is highly recommended to hire a company that offers dental SEO services, it’d still be great to understand a bit more about it. The following is the typical dental SEO process followed by any leading dental SEO company:
Competitive Analysis
The first and foremost stage involves auditing your website and its current SEO metrics. This will help in determining the strengths and weaknesses of your strategy and making improvements accordingly. With this, your site is also compared to that of your top competitors to figure out what they are doing that works and how that success can be replicated in some manner. If some weaknesses are also found in your competitor’s strategies, then those weaknesses can be skipped by your dental SEO Agency.
Keyword Selection
Keyword selection is the next important step in the process. The kind of keywords you select will largely determine your success. Your dental SEO company will perform an in-depth keyword research to figure out the best terms for targeting the most qualified audience. These keywords should be not extremely competitive and they should be locally targeted. For instance, ‘Los Angeles Pediatric Dentist’ is a great keyword for targeting local and qualified audiences.
Strategy Development
Once the strengths and weaknesses have been figured out by your dental online marketing company and precise keywords have been listed, a strategy is developed for ranking these keywords. Usually, a 12-month strategy is developed for achieving the best results. After a year, a new strategy might be developed based on how your goals change in the year. Over the years, the strategy is implemented meticulously.
Reporting
Any leading company that provides SEO services for dentists should provide monthly reports. Each month you should receive a monthly report of the progress that has been made as a result of the optimization efforts. This includes metrics such as keyword rankings, number of leads generated, overall website traffic, etc. With these reports, it will be much easier to keep a track of all the growth taking place.
Conclusion
It should be noted that SEO is a long-term strategy, and hence witnessing the desired results might take some time. However, once your ranks improve you will start receiving a steady stream of organic traffic and qualified leads.
