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Companies can employ retail analytics to construct customer-specific strategies, increasing the success of such marketing methods.
Second, retail analytics can significantly enhance marketing strategies. It can assist in consumer targeting by establishing the ideal client based on information obtained about current and previous customers' location, age, tastes, purchasing history, and other important variables. Personalized marketing is becoming more widespread in the Retail Analytics Market, and it necessitates a thorough understanding of specific customer preferences.
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