What are Some of the Biggest Trends in Charitable Fundraising?
Charitable fundraising is an ever-growing industry, with increased people donating to different causes. This article will explore some of the biggest trends in charitable marketing and fundraising.
The first trend is that nonprofits are increasingly turning to technology to aid them in their fundraising efforts. From email campaigns and social media posts to SMS alerts and text-to-donate features, nonprofits are using technology in a variety of ways to reach their audiences.
Another trend is that charities are turning away from traditional donation methods like direct mail solicitations or telemarketing calls, instead opting for digital donations such as online donations or mobile donations. These digital donations have grown tremendously over the last few years, increasing by over 150% since 2011 according to a recent study by the National Philanthropic Trust.
How Technology is Changing the Way We Give Back to Communities & Nonprofits
Technology has enabled us to connect with charitable giving opportunities that we would never have known about before. There are many new ways to give back to communities and nonprofits through technology, such as donating our time, donating our money, and donating items.
We can donate our time by taking part in volunteer opportunities that are usually organized through social media platforms. We can also donate money by using the following apps: iConnectX, Charity Miles, and Text to Give. Lastly, we can donate items by using services like Freecycle or Goodwill.
The Future of Giving Campaigns and Its Impact on Charitable Organizations:
The future of giving campaigns will be focused on the donor experience. The campaign will be more personalized and interactive.
We need to think about the impact that these trends in charitable giving will have on charitable organizations. Organizations like United Way and the American Cancer Society are implementing these trends in their fundraising campaigns to keep up with the changing times and increase donations. The Challenge Regardless of your organization’s size, every organization is faced with the challenge of finding new ways to reach its audiences.
Other relevant links
