A2P messaging, commonly referred to as enterprise or business SMS, is a form of SMS messaging in which a text message is delivered from a business-run software programme to a consumer's handset. Mobile customers will choose to sign up for text message alerts that let them communicate with companies over a mobile network connection. A2P SMS often uses a one-way communication channel, therefore the recipient is not always obliged to respond. A customer starting an SMS discussion with a software application is the opposite of A2P messaging, or P2A messaging. Voting for one's preferred contestant on a television programme using a mobile device is a frequent application of this.
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