What are spam traps?
Spam traps are email addresses that don't seem to be created for any type of communication. It's placed on the net in such some way that the real Email Address is hidden from the viewers only to catch spammers.
Some people(mostly employed by spammers and unwanted marketers) intentionally scrape the web pages to get your email addresses.
Spam traps could seem like authentic emails, but they do not belong to any real person. Instead, its sole purpose is to spot unwanted marketers and spammers. So you have to clean it with the Email Checker tools.
Types of spam traps:
The various methods of creating spam traps allow you to access spam traps without any deliberate action. You can hit spam traps at any time. This is due to the various methods used to create spam traps over time. Several spam traps are used every day, and all these traps should be avoided by everyone to protect the reputation of the sender.
Pristine (Pure) spam traps:
A pure spam trap is an e-mail address that has never been effective or even unable to receive an e-mail. They are available on normal public websites but hidden in the site code. For example, you can find these types of emails in the list that people are buying from vendors.
These are email addresses that are only created for false alarms cause this type of email address is never been used before.
When you buy the list, this type of trap will appear in your subscriber list without permission. The sole purpose of creating a pure spam trap is to attract spammers by using them as bait. The address will be published on the Internet for people or robots who illegally collect email addresses to find. When email addresses are collected in this way, they are usually provided to other spammers or added to mass mailing lists. Sell to people who may not understand the meaning of sending emails without permission.
Recycled spam traps:
The recycled spam trap used to be a valid email address, but its provider has repurposed it. Someone may have used this address to log in in the past, but this address has been deleted by ESP.
There are still risks in using these email addresses because you may appear to be the spammer to these email addresses.
Where you can find spam traps?
In the purchased list. Avoid buying email lists at any cost. The purchased email list may contain spam traps and must have included all types of people who have not agreed to receive your business news or have not even heard your brand name. Using a purchased list almost guarantees that you will fall into a spam trap, not to mention that emails on the purchase list are less likely to have anything to do with your brand, and are more likely to mark emails as spam or delete emails. All of these will have a negative impact on the sender’s reputation, domain reputation, also email deliverability.
And
In outdated subscribers. Yes, your existing clients also may have changed their email addresses. Update your email list for subscribers who regularly interact with your content. As mentioned above, spam traps sometimes come from outdated email addresses that are no longer valid. Failure to send an email to this address may put you in a spam trap. This can also happen when sending to an email address that has not been opened for a long time. Generally, we recommend that you delete your email list every three months or often.
Bottom line:
If you are an Email Marketer, it is so much true that you have to know all about spam traps because as you know, your emails gonna bounce back and it will have a negative impact on your reputation.
If your reputation gets down, popular service providers take you as spam and will blacklist you. That's why If you are planning a marketing or newsletter campaign, you need to remove invalid emails. Verification of email helps you to minimize the risk of getting a low reputation and prevent you from ending up getting spam folders.
Keeping invalid email addresses in the system is a total waste of money and time because we are never going to make any kind of return from them.
