Email marketing is the process of sending large amounts of advertising information. Email marketing can be used to promote information, increase sales and increase brand loyalty.
You waste your precious time creating content for your next email marketing campaign. You want to ensure that your marketing campaign will eventually appear in the recipient’s inbox through all these efforts. Many factors affect email delivery rates, but one of the major factors is email deliverability. Best practices can increase the chances of your marketing campaign reaching your contacts very accurately.
What is Email Deliverability?
Email Deliverability is the set of processes responsible for placing an email into your client’s inbox. Many marketers use the term deliverability equivalent to inbox location, but these terms do not match. Emails that enter the spam folder are considered delivered, and emails that do not deliver call bounce. The ultimate goal of marketers is to send the emails to the subscriber’s inbox.
Which factor affects Email Deliverability?
Sender reputation: Nowadays, the reputation of the sender is determined by many factors. The most important of these is how the recipient interacts with your email. When the recipient opens, reads, and clicks on your message it is good practice. But when your emails start spreading nuisance(Low Quality) it will affect your email deliverability because people are not gonna like irrelevant stuff(spamming).
Sender reputation is calculated on a scale of 0 to 100 which is your sender score.
Many ISPs and email providers use a protocol named DMARC to ensure that emails delivered are legal. If not, it's gonna affect the sender's reputation.
If constantly send emails to the hard bounce and spam traps, it will affect your domain reputation. If there is an invalid email address, you’ll get a hard bounce.
Examples of invalid email addresses:
mymymy@gmaill.com, billy@.gmail.com, sunny@sunny@sunny.com, calpten@gmailaa.com, wwe.11@help.com
Other factors that affect Email Deliverability:
The source of your email contact
Sending too small or large emails
Sending inconsistently
Sending email without consent
Cheap bulk email sending tools
Not monitoring response data
How to Improve Email Deliverability?
Never buy email lists: Sending an email to a purchased list not only violates our acceptable use policy but can also damage the sender’s reputation and delivery. The purchased or deleted email list may contain e-mail addresses that do not exist or have expired and are likely never be restored. Before sending emails to subscribers, always ask them to explicitly subscribe to your list by double opt-in feature.
Remove unengaged subscribers: Over time, people who are less interested in your content will appear on your mailing list. If you continue to send emails to subscribers who don’t seem to have opened the emails, it will reduce the engaged rate, which will affect your domain reputation as a sender and thus your delivery rate. Consider sending a re-engagement event to subscribers who have not opened an email in the past six months. If they remain inactive, delete them from your list.
Don’t use link shorteners: Spammers often use link shorteners to hide malicious links that lead to ransomware and other infected sites. If you strongly insist on using a link shortener, please consider using a domain instead of bit.ly or ow.ly domain, as this will definitely reduce your chances of receiving emails in your inbox.
Clean your list with Verifiers: Some companies choose to buy email lists to reach the largest group of potential customers. Many people do not want to disclose their personal email address, so they enter the wrong email address deliberately or by mistake. Therefore, we need to use an email checker to optimize our mailing lists, because if we don’t, our emails will eventually go to spam folders and affect the reputation of your domain name. Email Verifiers ensure that your email list is clean and fully effective and deliverable; which helps reduce bounce rates.
Conclusion:
Investing in an email checker means that you can always ensure that the emails on the list are authentic, valid, and able to accept any email you send. Email verifiers keep your bounce rate very low, the reputation of the email sender high, and your delivery rate high like 99%.
