Top 4 Ways to Promote Your Event and Grow Your Business
Planning for an event can be an overwhelming task for the host. But it is also an effective way to create brand awareness and get in touch with your audience. An event is successful when more people attend it, talk about and get benefits from it.
To make any event successful, the foremost thing is event marketing. It ensures that event planners get more registration, create a buzz for the event and compel people to attend the event.
Event marketing has come a long way from printed advertisements to word-of-mouth publicity. But digital experiential marketing is game-changing. It ensures that more people get connected to the event and get benefited. If you are looking for potent ways to promote your event for business growth, we highly suggest you follow the below-mentioned ideas.
Social Media Marketing
Today social media is the best way to reach your audience personally. You can create a relationship with your audience with the help of social media engagement. According to the survey, 37% of the event planners say that social media exposure is the key reason for the event's success. Social media platforms can be used by event marketers for the promotion of events right from inception. You can create a social media promotion team where make relevant posts about the event, build hashtags for the people to follow, and create a buzz by sharing a glimpse of the event planning. Promotion on Social Media is also a less expensive way to promote the event. On average, 28% of event marketers spend less than $200 on social media for their events.
Email Marketing
Email marketing may be an old way of marketing, but it's very effective. Since you are sending emails to your prospective audience, you need to be careful when you design email marketing. With careful strategy, you can gain most of the attendees with the help of email promotion.
Email is a personal way to approach your audience and offer them insights into the event. Hence you need to be creative and compelling enough to encourage them to open your email.
Landing Pages
The most effective way to get event registrations is the event website. This simple method of event marketing is effective when you create attractive landing pages for your event website. With landing pages, you can direct organic traffic to your website and convert leads. However, it is important that you optimize your landing pages for better reach and conversion.
Influencer Marketing
An influencer is part of multichannel marketing for a successful event. Select an influencer that targets your brand audience and use the influence to create awareness and buzz for your event.
You can contact bloggers, vloggers, or social media influencers having a major following. You can also invite them to your event to create talk around the town. Influencer marketing can be effective as 82% of event marketers say the quality of customers from influencer marketing campaigns is better than from other marketing techniques.
Final Thoughts
A fun way for an event to be organized is by using event marketing. Partner with Ercess Live for event promotions and planning. Ercess Live is an event marketing and marketing platform that offers a scalable solution for your business events.
