What is all taught in the digital marketing certification?
This is because digital marketing certification is the best way of entering digital marketing and starting a career in it.
To this end, they often ask the question that “is getting a digital marketing certification easy or difficult?” So in this article, we will discuss what all is taught in the digital marketing certification and how easy or difficult it is.
What is taught in digital marketing certification?
- Understanding the process of Digital Marketing.
- Enlightening Brand visibility
- Niche Targeted Traffic Concepts
- Implementing Strategies for lead Generation
- ways of Converting Traffic into Leads and sales
- Ways Visitors Engagement
- Website Planning
- Registering Domain & Webhosting
- Mapping Domain Name to web Server
- Significance of Responsive
- Creating Blueprint for website
- Creating web pages & content (WordPress)
- Integrating themes and Plugins
- Engagement Options
- Domain Registrations
- Domain for SEO Standards
- Top servers for Hosting Space
- Mapping your Domains
- Tools to find expired Domains
- Introduction for SEO
- Introduction to SERP
How difficult is it to complete the capstone projects?
The digital marketing certification online contains more than 12 capstone projects. The learners must complete these capstones to be part of the course to pass the course and get the credentials of a certified digital marketer.
The capstone projects are based on topics drawn from all over the field of digital marketing from its various areas and subdomains. As a result, the learners will have to research a lot of advanced concepts and topics thoroughly to complete the capstone projects within the deadlines.
So the learners may find it a little challenging to complete the capstone projects in the beginning. Still, if they spend an adequate amount of time researching the topics of the project, they will find that it is pretty simple to complete the projects within the given deadlines, provided they work sincerely.
How difficult is content creation?
The learners are also taught about content creation – how to create compelling, attractive content, and matches the tastes and preferences of the potential customers or the target demographic. While content creation can not be called simple or easy, with sufficient practice, learners will be able to create high-quality content suitable for use in digital marketing campaigns.
Content creation is one of the first things taught in the PGP in digital marketing course.
How much work is involved in leveraging user data?
The learners will also be taught how to collect and leverage user data by analyzing it for patterns, emerging trends, and meaningful insights to better understand what their potential customers or target demographic want and what their needs are.
Data analysis of user data is hardly simple or easy. Still, the digital marketing certification course teaches the learners how to do it expertly and extract all the relevant patterns from the data efficiently.
Data collection and analysis are essential parts of digital marketing, and they are taught in the second half of the PGP in the digital marketing course.
How difficult is it to create content customized for social media?
The digital marketing certification course teaches the learners how to create customized content for social media websites too. Digital marketers use this content in digital marketing campaigns as posts on social media websites and webpages such as Facebook pages and Youtube channels.
Creating such content is not very difficult. With a little bit of practice and training about which content is suitable for social media websites, the learners will make it quickly and confidently.
