Firstly, you need to what is PPC?
Pay-per-click is a form of advertising that allows your client to pay a fee to have their business website on the search engine result page (SERP). So, that is when a customer types in specific keywords or phrases to the search engine. The website name will appear as per the ranking. By this, you get quality leads.
When you work as a professional you will know the best way to approach strategically for your clients.
Pay-per-click advertising is most common in search engine results like Google or Bing but is also used on social platforms.
When a client’s inquiries about the PPC service, explain all the ways of running the pay-per-click ads, they are the results you see before and to the right of the organic search results.
Important PPC terms as a student of digital marketing online training
When you have planned to work on PPC , keep in mind there are a few terms you should know in detail. Below, we at Inventateq the best digital marketing online institute will share all the elements of PPC campaign, ranging from broad to specific ones.
SEM (SEARCH ENGINE MARKETING)
Importantly, the objective of all types of digital marketing is to rank for a target keywords, and which you can do in all ways. When client take a service of digital marketing related make sure that you as a service provider know enough about it. SEM refers to every type of digital marketing which is done on a search engine, like Google, Yahoo, or Bing.
As per the experts of Digital Marketing Online Training SEM is an umbrella term that encompasses both paid advertising and search engine optimization. It is important to note that not all PPC occurs on search engines-social media has PPC ads, too.
CPC
Cost perClick (CPC) is the amount that an advertiser pays for each Click on your ad. CPC acts as your bid in an auction that determines where your client's ads will be placed.Make the client understand this in detail. So, that they have a clear picture when paying for the CPC auction.
CAMPAIGN
The campaign is the best way to reach the relevant audiences the most.
The first step when you start working with the PPC is deciding about the right approach of product or service-related campaigns.
As a professional digital marketer, you will be trained in digital marketing online training how to convey the key message or say theme to get across with your client's advertisements.
KEYWORDS
Every ad will be aligned to reach the audience following the right keywords connected with the product or services. In the digital marketing online training, you will be told how to do that with precision. As per experts, the keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. Once you fetched out the relevant keywords, you can set a micro CPC specifically for keywords within your ads on all social media platforms.
LANDING PAGE
Landing page plays a very important role and how? You will know about it in the digital marketing online course provided by us online along with the certifications.
A landing page is a critical piece of your paid advertising strategy. You will know that the landing page is where users will end up once they click the creative PPC ads. Whether it's a dedicated webpage, your homepage, or somewhere else, make sure to follow landing page best practices to maximize conversions.
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