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A digital marketing company must be capable of clearly laying out and explaining the digital methodology to prospect. It should be able to present to you in which order things shall occur and the amount of time and resources required in each step.
A digital marketing company must be capable of tracking all campaigns and reporting regularly. The progress made towards your goals must be calculated and measured at each stage. A good SEO agency is capable of checking its work and taking corrective measures as and when needed.
A marketing company must be cost-effective. It should be able to work on a lesser budget. A client generally refers to those agencies that can provide good services at cheaper rates. Cost-cutting is one effective measure that the agencies should be good at.