Link building is an important strategy in SEO work, and backlinks play a crucial role in ranking a website on the first page of search engines. Google sees links as “thermometers” that help measure the popularity and relevance of a domain. Currently, algorithms are able to interpret links and know if they are consistent with the content of a website.
Backlinks help to assign values through algorithms, indicating trustworthiness and popularity on the network. Digital Agency San Ramon is guided by the relevance of content, and this notability can be built with a good job of link building. A blog or website without links is not able to position itself well, and ignoring this work will seriously compromise organic traffic.
With this in mind, we prepared an article to help you understand more about backlinks and the impact of this tactic on SEO!
What are backlinks?
Backlinks are links that any website receives from domains or subdomains pointing to it. Internal backlinks are pages that link to others on the same domain, and external backlinks are links to relevant content from other sites, with the aim of citing or complementing content with reliable sources and people who are authorities on a given subject.
Also known as inbound links, backlinks are strategically positioned in some content that receives or points to some site of common interests.
Backlink types
Juice link
Link juice is a link that brings the user from a page to one of the articles or to the home page of the site, optimizing the page ranking in search engines.
Nofollow Links
The “nofollow” tag is used to prevent links added in the comments box from serving as backlinks to other sites.
Dofollow Links
On the other hand, the “dofollow” tag allows each and every added link to act as a backlink.
Root Domains Links
The root domain links refers to the amount of backlinks that reach your site from a domain, that is, if there are many links pointing to a domain, only one of them will be quantified.
Low Quality Links
This type of backlink is highly harmful to the traffic and SEO of a website or blog, as it comes from dubious sources, with inappropriate or low-relevance content.
Anchor Text
Anchor text is the hyperlink of the content, based on specific keywords, which help to increase the authority of the site.
How important are links to reach the first page of Google?
To gain links, you need to plan relevant and high-quality content, as well as apply link building tactics after prospecting sites and major news portals. That is, it is essential to reconcile On Page and Off Page strategies.
Increasing the Domain Authority and Page Authority with rich content and quality backlinks positively influences the positioning of a site in the SERPs, however, this process must happen spontaneously. DA and PA are some of the most important goals on a website, since the relevance and authority of pages on a website or domain directly impact the audience, which becomes more loyal and offers scalable traffic.
Buying backlinks is a frequent practice, despite not meeting Google's guidelines. At first, the idea seems advantageous, but in the long term it can seriously harm the sustainability of results. It is essential that the internal and external links are in line with the published content and that the publications are 100% original and interesting to the public.
Questions about backlinks? Leave a comment so we can help you SEO Company in Santa Clara!
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