Over the past ten years, PPC (or pay-per-click) advertising has grown in significance as a digital marketing strategy. Many entrepreneurs undervalue the advantages of PPC and lose out on a significant chance to expand their firm.
The Fundamentals of Pay-Per-Click Advertising
With a PPC ad, search engines (such as Google, Bing, or Microsoft) let you display your advertisement as a sponsored link at the top of their search results page. Pay-per-click marketing entails that you only pay for PPC advertisements that receive clicks. As a result, paid search is an affordable and entirely scalable method of online marketing. It's simple to start small, gauge your progress, and expand greatly.
The key advantage of Google Ads and PPC campaigns is their capacity to target prospective clients directly at the precise moment when they are actively looking for the good or service you provide. The PPC model does have a number of benefits and drawbacks, though. We'll help you understand them so you can choose the most effective digital marketing strategies to expand your company wisely.
The Advantages of Pay-per-Click Advertising
Cost-effective –
Depending on how much a lead is worth to your company, you decide how much you're willing to spend. PPC services is a flexible, cost-effective, low-risk advertising solution because you only pay when a customer clicks on your website. You can accurately estimate the cost of your campaign if you have a predetermined budget.
Goal Focused –
You may quickly customise a Google Ads campaign to get the outcomes you need for your company. Depending on your chosen aim, different ads will be delivered. The primary objectives are:
• Obtain more calls for your company by assisting potential customers in scheduling appointments or speaking with a salesperson.
• Boost store traffic by luring neighbourhood customers to your physical storefront.
• Attract visitors to your website and encourage them to use your online store or submit a form there.
Highly Targetable –
Your audience is chosen based on their demographics. In terms of demographic targeting, Google Ads is more adaptable than the prior AdWords platform as of 2019. Location, age, gender, parenting status, and household income are just a few of the variables you can use for demographic targeting.
Increases Brand Exposure –
PPC and Google Ads help you reach more customers with your company's goods and services. Take advantage of mobile customers who are prepared to buy or expand your reach into other markets. You may quickly and simply find an audience for your business with paid search and PPC. Expand your reach to new audiences based on lifestyle, purchasing patterns, and long-term interests by using Google Ads "Affinity Audiences."
Customizable –
Google Ads offers a lot of flexibility. Every element of the advertisement is completely within your control, including the creative content, cost per click, keyword bid, demographics, seasonality, and more. With numerous campaigns targeting diverse demographics, you can use a range of keywords. To optimise ad spending, you can also exclude some queries using negative keywords. Based on your clicks and conversions metrics, you may also quickly make minor adjustments to your campaign along the way.
Measurable –
Pay Per Click advertising produces measurable outcomes and is simple to report. With complete monitoring enabled in Google Analytics, you may see which keywords or ad wording generated the most leads for your PPC campaign. Your PPC campaign's analytics will make it easy to monitor your ROI.
Fast Results –
Organic search engine optimisation (SEO) strategies may not show results for several months. You'll get practically immediate results with PPC. Although visitors frequently favour organic search results, combining PPC and SEO will yield the best results.
