In Digital Marketing it’s tough to make decisions that which strategy should I choose for marketing my products or services.
we have to apply the different methods for different strategies. Out of all these strategies, SEO and PPC are popular strategies for marketing any service and product. So at first, we have to understand these two strategies and their pros and cons.
SEO
Search Engine Optimization is the process of improving your website quality and quantity and bringing traffic to the webpage and websites from search engines.
SEO can bring organic traffic to your website and webpage. For this, you don’t have to invest anything to get traffic but you have to put your skills to optimize your webpage or website through proper keywords and others factors. You should also focus on the off-page and technical SEO parts.
PROS
• SEO is very cost-effective as compared to PPC.
• SEO strategy is very effective for a long time. If you stop SEO work for a few days it will not hamper the rank of your website if your website is properly optimized.
• SEO rank can’t change in SERP. But PPC rank can change due to your competitor’s bidding strategy.
CONS
• SEO is a very time taking process. It can take 3-4 months to rank any website in SERP.
• SEO is an ongoing process. You have to work on that on daily basis. You have to check your keywords rank and others factors on daily basis.
PPC
Pay Per Click is an advertisement campaign where advertisers are charged when users click on the advertisement.
PROS
• PPC is a very fast strategy to promote any kind of product and service.
You can see your traffic, clicks, and conversation after your PPC campaign start.
• You can control your PPC account. You can set your budget and you can also estimate how much traffic you will get in your budget.
• You can target your location, keywords, and potential customers through a PPC ad.
• In the organic ad you cannot target a specific audience that you need.
CONS
• You have to invest some amount of money for this strategy.
• If you stop work on PPC today or if your turn off your PPC ad then you will not get results anymore.
CONCLUSION
Now, the question is which strategy should you go for?
Basically, it completely depends on you. If you have the budget and you want to promote your product within a short span of time then you can go for the PPC strategy.
But if you have a long time period and you want traffic without investing any money then you can put your efforts into an SEO strategy for your webpage or website. Definitely, you will get results after some period of time if you optimize the page properly and if you follow Google guidelines.
Finally, SEO and PPC both are popular strategies. In simple language, PPC is paid but SEO is unpaid. But you should have to determine which one you need most.
