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On average, the user spends 53 minutes per day on Instagram, which makes the platform the second most visited after Facebook. Instagram offers a spectacular reach for brands that increases day by day. Additionally, 90% of Instagram users follow at least one business. When researching new products or services, the conclusion is that more than 36% of professionals with responsibility for making B2B decisions use Instagram.
Marketing strategies for Instagram in 8 easy steps
On average, the user spends 53 minutes per day on Instagram, which makes the platform the second most visited after Facebook. Instagram offers a spectacular reach for brands that increases day by day. Additionally, 90% of Instagram users follow at least one business. When researching new products or services, the conclusion is that more than 36% of professionals with responsibility for making B2B decisions use Instagram.