Digital marketing is nothing but new-age marketing with the help of digital platforms. This is similar to traditional marketing, but you do everything on digital platforms. It is more cost-effective and serves a wide range of audiences irrespective of which area they belong to.
In this highly competitive world, knowing the basics of marketing is very important for any individual to grow in their career. Digital marketing is one field that never stops growing. As years prolong, internet users grow and the scope for digital marketing also grows.
Social media marketing, Search engine marketing, email marketing, content marketing are the subsets of the digital marketing ocean. As marketing is all about messaging in the form of text, audio, video, and image, you select one platform and way of marketing according to your target audience.
This is a lucrative field, where you should get updated from time to time. If you want to know more about its scope, read the article “Is digital marketing a good career in India 2022?”
for a better understanding.
I hope I answered your question. Thank you.
