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Web analytics is the process of tracking the webtraffic, analysing and reporting web data to understand andoptimize web usage. Moreover, it can be used as a tool for businessand market research to examine and improve the effectiveness ofa website. A web analytics solution help in understanding the web data toacquire new visitors, visitor behavioural analysis, path analysis and the pagesthat are visited most. Using web analytics, a business can understandtheir customer demographics and track other metrics like click-through rate,conversion rate and bounce rate. Furthermore, it’s easy to use, less expensive(often free) to implement and it can obtain a complete picture of customers,enabling to serve them in better and more targeted ways. The GlobalWeb Analytics Market size held USD 3.7 billion in 2020 andis expected to reach USD 21.2 billion by 2030 with a CAGR of 19% duringforecast period.
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Market Dynamics and Factors:
Constantly growing data volume and increased awareness aboutthe effective utilization of vast chunks of unorganized data are creatingdemand for web analytics. Businesses are inclining towards data-drivenoperations that help them take decision according to the facts obtained,resulting to boost the growth of web analytics market. Also, consistentrise in online shopping, rapid adoption of marketing automation platforms andshift towards data driven businesses, increasing digitalization andurbanization are expected to support the growth of the web analytics market.Owing to its ability to analyze real-time web content on the internet, Owing toits ability to analyze real-time web content on the internet, the market is ingreat demand. However, concerns associated with data privacy areanticipated to hinder the web analytics market growth.
KEY MARKET SEGMENTS:
Global Web Analytics Market – By Deployment
On-premise
Cloud
Global Web Analytics Market – By Application
Online Marketing
Marketing Automation
Mobile Analytics
Content Marketing
Global Web Analytics Market – By Solution
Search Engine Tracking & Ranking
Heat Map Analytics
Behavior Based Targeting
Global Web Analytics Market – By Service
Professional Services
Support & Maintenance
Global Web Analytics Market – By End-user
Retail
Manufacturing
Healthcare
Others
Global Web Analytics Market – By Geography
North America
U.S.
Canada
Mexico
Europe
U.K.
France
Germany
Italy
Rest of Europe
Asia-Pacific
Japan
China
India
Australia
Rest of Asia Pacific
ROW
Latin America
Middle East
Africa
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Geographic Analysis:
North America is leading the global web analytics market. Thehigher usage of smartphones and other smart devices inthis region is going to expand the demand for web analytics, asthere has been a drastic increase in website traffic across this region.Moreover, Asia-Pacific accounted the considerable share in the market and isexpected to grow rapidly owing to increasing number of analytics outsourcingactivities in the years to come. Increased implementation of the solutions& awareness amongst the businesses to utilize the huge chunks ofunstructured online data are likely to boost growth of the market in theEurope.
Competitive Scenario:
The web analytics industry consists of a few major players likeAdobe Systems Inc., AT Internet, Facebook Inc., Google LLC, IBM Corporation,SAS Institute Inc., Hotjar Ltd, Microsoft Corporation, Splunk Inc. andWebtrends Inc.
Howwill this MarketIntelligence Report BenefitYou?
Thereport offers statistical data in terms of value (US$) as well as Volume(units) till 2030.
Exclusiveinsight into the key trends affecting the Web analytics industry, although keythreats, opportunities and disruptivetechnologies that could shape the Web analytics Market supply and demand.
Thereport tracks the leading market players that will shape and impact the Webanalytics Market most.
Thedata analysis present in the Web analyticsMarket report is based on the combination of both primary and secondaryresources.
Thereport helps you to understand the real effects of key market drivers or retainers on Webanalytics Market business.
The2021 Annual Web analytics Market offers:
100+charts exploring and analysing the Web analytics Market from critical anglesincluding retail forecasts, consumer demand,production and more
15+profiles of top producing states, with highlights of market conditions and retail trends
Regulatoryoutlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand
Benchmarkwholesale prices, market position, plus prices for raw materials involved in Webanalytics Market type
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