Email Marketing is very important when it comes to business, especially for marketers. Associal media has advanced and is booming, marketers are doubting the value ofemail marketing. But noticing the return on investment (ROI) from emailmarketing, the marketers can't deny it'spresence.
Here, we will discuss importance of Email-Marketing andbenefits and it's career opportunities:
Whatis EmailMarketing & Benefitsof UsingIt?
Email Marketing is direct marketing which is done by businessesandcompanies by sending promotional messages through mail to it's customers ortopeople who showed interest inyourbusiness. It is a cost-effective strategyfor getting new customers,building brandawareness, increasesales, and growing your trust and loyal consumer base. As compared toDigitalMarketing Channels, Email is the most popular and top rated by allmarketers,with 53.6% of respondents rating it as a great or excellent method.
Whyis Email Marketing Important?
Email Marketing is important for promoting your business andcreating brand awareness as you can target social groups or people who are interestedIn what you are offering. Email Marketing is highly adaptable, means you canchange it according tothe type of group you're sending to. As there are so many changes from time totime in business world,you have to be prepared to adapt and respond instantly.
Another reason why Email Marketing is important for a businessisthat it is quite inexpensive. Youcan include it into any kind of marketing plan that your business may have,without having any extra charges.
Hence, making profit,without spending any money, is something every business needs to take into consideration.
Career Scope of E-mail Marketing
Working as an Email Marketer not only increases the employment of more human resource, but also serves for the marketing department. Besides,it strives to provide the external connection for the company and helps in generating leads. There is scope for automated emails, but a personnel is needed for every company to cutomize the emails for different occassion and customers.
Besides, the statistics from Indeed.com and Naukri.com exhibit an availability of more than 8000 and 50,000 job opportunities, respectively. Therefore, this makes the profile to be one of the highly demanded job profile.
