Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the organization in setting financial strategies to drive business outcomes and growth. Her first day will be May 6, 2020 martech news.
“We have ambitious goals at IAS and Eu-Gene’s experience working closely with CEOs to grow businesses, both in terms of revenue and profitability, makes her the ideal person for this role,” said Lisa Utzschneider, Chief Executive Officer, IAS. “She excels at navigating complex global organizations and industries. I am thrilled to welcome her to the team and look forward to working together to increase operational efficiency and revenue growth.”
Sung joins IAS after spending three years as the Chief Financial Officer of BSE Global where she was responsible for all aspects of finance, technology, and analytics. Prior to BSE Global, Sung spent nearly eleven years within Interpublic Group in various roles. She was also previously CFO of McCann New York, an award-winning advertising agency, where she helped lead a team that grew revenue and profitability. In her new role at IAS, Sung will oversee finance and accounting and will work closely with leaders across the organization to prioritize objectives and drive growth martech.
“As the leader in digital advertising verification, IAS is uniquely positioned to meet the growing global demand for trust and transparency in solutions that drive value for marketers,” said Eu-Gene Sung, Chief Financial Officer, IAS. “I’m looking forward to playing a role in driving the industry forward and taking the company to the next phase of growth.”
Sung was named one of the “Notable Women in the Business of Sports” by Crain’s New York in 2019 and also currently sits on the board of New York Road Runners. Sung received a BS in Economics from The Wharton School at the University of Pennsylvania and an MBA from INSEAD.
