How to Optimize Ground Shipping for your eCommerce Store?
If you're an eCommerce store owner, then you may know the pain of shipping. From comparing the rates of different courier partners to managing timely deliveries, it’s a lot of work for any eCommerce seller. And while most consumers are familiar with two-day and overnight services like FedEx, UPS Next Day Air, and 2nd Day Air, there's another option that can get products to your customers quickly and affordably: ground shipping.
In this blog, we’ll provide you with an overview of the ground shipping option and give you a few tips on optimizing this traditional yet reliable form of delivery. So, let's get started.
What is Ground Shipping?
Ground shipping is one of three standard services offered by carriers like UPS, FedEx, and USPS. It's also the slowest delivery method available as goods are typically delivered within 3-7 business days, depending on your location.
But the fact that ground shipping is so slow shouldn't be discouraging to eCommerce sellers. After all, it's less expensive than other kinds of shipping services. It can help boost customer satisfaction ratings by ensuring that goods arrive on time for birthday parties, holiday celebrations, or everyday purchases. By implementing a few strategies into your business model, you can save big bucks on ground shipping while improving your customer experience.
Let's take a look at some of the top ways to optimize ground shipping for your online store.
1. Pick Your Carrier Wisely
First and foremost, you'll need to select an appropriate carrier. FedEx, UPS, USPS - these are the best options to choose from. But if you're looking for the best ground delivery rates, try selecting only one carrier. The more options you have, the higher your shipping costs are likely to be. By working with one carrier in particular, you'll get consistent rates and better tracking....Read more
