Many designers still use the phrase – “The customer is always right” and believe pushing back is the answer. No doubt, UX designers should stand for their user objectives. After all, it is a part of their jobs. But, fighting for user needs without showing an understanding of business priorities can put their careers at risk.
Certainly, a company’s success is ruled by customers’ experience & revenue. That is why a smart product designer must start each work by knowing all the business priorities. Moreover, Business leaders will regard your ideas more if you better understand business priorities and UX elements. Also, learning about the communication strategy focusing on business goals and user needs is an add-on.
Continue reading further to learn more about ways of matching your UX design strategy with your business objectives and develop a solid UX portfolio that caters to your business priorities as well;
