With a CAGR of 18.80% from 2018 to 2023, the Contextual Advertising Market is anticipated to be valued USD 125.79 billion in 2018 and USD 297.68 billion by 2023. The rise in social media users, tailored marketing tactics, and the expanding popularity of mobile advertising are some of the factors fueling the expansion of this market.
During the forecasted period, the market for mobile devices is expected to expand rapidly.
During the projected period, it is anticipated that the mobile device context-based advertising market will expand rapidly. Throughout the projection period, mobile devices are expected to dominate the contextual advertising market since mobile advertising has grown to be one of the main channels for luring clients to a certain company, good, or service. Additionally, advertisers can target people based on their interests and surfing history and tailor their adverts to suit them.
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Activity-based marketing will dominate the market for contextual advertising as a whole.
Contextual advertising that is based on users' browsing histories and cookies is called "activity-based advertising." The rising number of internet users can be blamed for the biggest market share of activity-based advertising. Because of social media, predictive analytics, and customer behavioural data, there is a growing demand for display advertising. Internet users' mobile/PC screens would start displaying advertising when they searched for or read something on the World Wide Web based on their interests or previously accessed browsing data.
In 2018, North America will account for the biggest market share for contextual advertising.
In terms of market share for contextual advertising, North America dominates. This is due to the presence of important companies like Google, Facebook, and Microsoft in the area. In comparison to other regions, North America has a disproportionately high number of social media and smartphone users, and it spends an extraordinary amount on advertising. Additionally, the US and Canada have the highest rates of mobile device usage, giving marketers a greater channel to target potential customers.
Google (US), Media.net (Dubai), Facebook (US), Microsoft (US), Amazon.com (US), AOL (Austria), Yahoo (US), Twitter (US), IAC (US), and Amobee (US) are some of the leading companies in the context advertising market.
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