To maintain, nurture and improve value-driven connections are the pillars for building long-term relationships, especially for enterprise accounts. For that, being personable can’t be the only key. Account managers also need to gather in-depth understanding of their client’s challenges and immediate business prerequisites while continuously ensuring the right solutions necessary to address them.
This is where the effectiveness of strategic account planning comes in. However, with the evolution in technology landscape account managers should also ensure to keep the right tools and actionable sales intelligence in place. Barring that, one has to face the difficulties of nurturing and organizing the details of key accounts while anticipating client’s needs in the long-term.
“What would be The Most Appropriate Tool for Strategic Account Planning?” - is the question that needs to be answered at this juncture. The answer is interactive and actionable account maps or organizational charts of the key accounts, created by sales intelligence experts.
Why so? Well, account planning is about developing strategies and tactics to cultivate repeat business that ensures higher win rates and continued revenue streams. This is why it is extremely essential to continuously stay updated on the critical insights of the account, with context to its decision makers, their changing responsibilities, budgetary insights, etc. The org charts discussed here is a robust tool that helps account managers to leverage these aforesaid insights without exploding time and effort. It consists of all the updated, accurate and verified insights on each account’s stakeholders and influencers, essential for account planning.
To be precise, these org charts come with the connections and insights mapped on them. Account managers can thus strategize account planning while reducing time for plan development and yielding more value-driven outcomes. They can instantly access the exact information that is critical at each phase of account planning and identify growth acceleration possibilities and create up-sell and cross-sell opportunities. No wonder, account planning by leveraging actionable org charts salso makes it easier for the account managers to pave the perfect path of building relationships while communicating the value that too, to the right decision-maker at the right time.
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