Before you put thousands of dollars into a partnership with an eCommerce SEO agency, you want to make sure you’re making a wise investment, right?
Doing your homework ahead of time can help prevent heartache down the line. Here are 7 things to look for on an agency’s website, before you hire them. The more of them there are, the more confident you can be in your ultimate decision.
1. Case studies
Case studies give eCommerce SEO agencies a venue through which to show the world what sorts of results they can actually produce, not just talk about.
Look for a collection of case studies highlighting the services in which you’re interested (namely, SEO) and what sorts of actions the agency took for its clients - and how they paid off. Results speak for themselves.
2. A client portfolio
SEO agencies often offer supporting design and development services, the results of which can be seen and experienced. Any such agency should advertise its results, front and center.
Their confidence in advertising their capabilities should not only speak for itself but engender confidence in potential investors.
3. Testimonials
Sometimes, you have to take client testimonials on an agency website with a grain of salt, because you never know what the agency could have offered the client in exchange for the testimonial - but they are better than nothing and they let you see what potential customers have thought about their experiences.
Another good source is offsite reviews - posted on Google or on other boards - these you won’t find on the agency website, but they can be just as valuable, if not more so.
4. An invitation to follow them on their social channels - where you can see how active they are with their clients
The eCommerce SEO agency’s social buttons should be right up front on their website, somewhere on their homepage.
Check them out right away, see what sorts of content they are posting, and most importantly, see how they interact with clients, both past and present. Their social feeds will be one of your best sources of information on how they interact with customers.
5. Well fleshed-out landing pages which show what sorts of content creation they are capable of
Content is one of the central four pillars of SEO, and without content, no SEO campaign can flourish.
So, you want to see if the agency in question can put its money where its mouth is. Check out their pillar pages and look into the structure, depth, and quality of the content on them.
If they don’t impress you, why do you think their SEO services would?
6. Landing pages that advertise supporting services
Oftentimes, online businesses that hire eCommerce SEO don’t just hire them for SEO - they hire them for other organic marketing services that work in tandem to support each other - such as social media marketing and content marketing.
Rarely does a digital marketing expert offer one organic service but not the other. It happens - but you should be on the lookout for other in-house creative services that can support the success of your SEO campaign, should you choose to proceed with them.
7. Contact information
Finally, it should be easy to contact the company, in a manner that works for you. There should be multiple methods available such as contact forms, phone numbers, and email addresses.
Start with an eCommerce SEO Agency with Experience
There are a million and one eCommerce SEO agencies out there, so you might as well start with one of them that has a bit of experience.
Visit 1DigitalⓇ Agency at 1DigitalAgency.com or by phone at 888-982-8269 and see if they don’t satisfy all of the requirements suggested here.
They’ve been managing SEO campaigns for clients in various industries for over 10 years and they can do the same for your company.
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