Basically, the problem with which those who do not agree with this novelty agree is that the stories do not fit into the communication of a professional platform, but they are already here… We cannot do anything to avoid it.
So why not take advantage of them taking the negative into account as well? I invite you to TRY.
You never know who is looking at you. Trial, error. This is how we work. Don't worry if it doesn't come out the first time, it's normal. Little by little you will get the hang of it.
If the story has not been successful, try telling it in another way. Ask yourself questions, reflect. Spend the time you need to make it work because you can.
If the story has not been successful, try telling it in another way. Ask yourself questions, reflect. Spend the time you need to make it work because you can.
Do you need a little push? Here I offer you the keys to counteract those negative aspects :
Confusion: Think, mainly, where am I? On LinkedIn, that is. And what do I want to achieve? That your current clients are satisfied, that your potential clients know you, and make your company and your products visible. So ask yourself: How can I compliment the stories with my business? Would it be relevant for me to tell what I have eaten or can I share a recent article related to my sector and seem like an up-to-date and reference person? Ask yourself and ask yourself, and the answers will come out on their own.
The fine line between the personal and the professional: Out of ideas? How about sharing something that leads to your profile or a post about your sector? Ask yourself if in a face-to-face with your client you would tell him what you are going to publish. Would you suddenly tell him that your cat meows when a Pavarotti song plays, or would you tell him that your latest product works like a charm?
Remember to use cool fonts in your LinkedIn profile description as it would help you to get more sales, to get cool stylish fonts visit - https://fancycrazytext.comThe distraction for your client: The call to action is always the solution. With a call to action, your customer will feel more inclined to see what you offer. But beware, I'm not suggesting that you post a call-to-action story every day. It may be that one day you don't have much to say but you want to post a story to interact with your contacts. Of course, the day you really want your client to be interested in what you are telling, try that. So that you understand it better, I give you an example: try to write a publication based on your feed and give access to it through your story. Invite them to read!
The possibility of spamming: there is something very simple so that this does not happen to you ... DO NOT SELL. In Territorio Social Selling we talk about not selling to everyone, much less chasing your potential customers to buy. That is not elegant. Elegance consists in offering your services at the right time and only really to whom you can help. So stories are not the place for it.
Poor and irrelevant content: to avoid this, you have to get the best out of yourself. Yes, I know that is easy to say. But to act, I always say it: make sure you post something that even your mother would share. If she wouldn't share it, it's not going to go viral.
Therefore, it is important that what you share is useful. And if it's not helpful, then at least it helps your clients break out of their routine. Ask them questions, you want their opinion. Make them feel important. Even if they don't say it, they will thank you.
