Current tools make it possible to set up an online store where any bookstore can connect with readers to sell their books online. As we know the importance of the digital scenario, this time we are going to detail all the necessary points to put this option into practice.
Third Party Platforms
The tools to start selling books on the internet are many. It is up to you to choose the option that best suits your needs. For example, you can bet on using a marketplace like Amazon. An option that, a priori, may be cheaper for you since the sales platform is already set up.
However, keep several aspects in mind. The first of these is that you are going to depend entirely on the logistics network of this marketplace. The second point is that not all the benefits will fall on you. And, the third and most important, that part of the profits will have to end up in the hands of those responsible.
Own platform
If you do not want to depend on the conditions imposed by a marketplace and you want to do it under your own rules, you can create an independent ecommerce. This implies that you have to do everything, from putting the name, the identity, defining the business model, setting up the website and getting the users who visit the website to become buyers. You can do the technical issue through development companies or agencies. There is also the possibility of doing it with companies that manage the entire assembly in a packaged way "ready to sell", some of these are Wix, Shopify, Squarespace, BigCommerce or WooCommerce.
What devices are used to buy online?
Smartphones have brought new routines to operate on the internet. But, to what extent have users put aside other devices, such as computers, to bet on phones and tablets as screens from which to buy?
The trends of online book shopping in India, is going in a very good rate. Data from the SEMrush study indicates that traffic from the computer accounts for 56.98% of total eCommerce traffic in general. Pattern that is also repeated in each category analysed individually. This is fundamentally due to the fact that there are mobile applications that account for a large part of online sales.
You can find a lot of antique book sellers online. However, when it comes to finding a new seller, they prefer to search from a computer. Therefore, it is more than likely that the eCommerce book from an independent bookstore will be purchased from one of these devices.
