Enterprise WeChat management platform Chatly is hosting two free webinars over the next few weeks in its continued effort to help brands learn how to adapt their China business strategies in response to COVID-19.
“In March, we were focused on keeping brands up to date with the latest marketing and commerce trends during China’s quarantine period. Now that offline retail in China has reopened, we’re helping brands navigate the ‘new normal’. How did consumer behavior change as a result of the quarantine? What are some of the new sales channels brands should be using? These are the questions that are coming up the most,” said Chatly Co-CEO Jeff Fish.
Chatly will address these concerns in two webinars. The first one, “WeChat Mini Program Live Streaming 101” will take place on May 19th and will give an overview of China’s burgeoning e-commerce live streaming industry and how brands can leverage WeChat’s new mini program live streaming feature.
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The second, “Driving Sales on WeChat in a COVID-19 World with Mini Programs & WeChat Work,” co-hosted with innovation agency Fabernovel and digital agency 31Ten, will take place on June 2nd. The three companies will explore how WeChat’s role as a sales channel has grown as a result of COVID-19 and share some of the best practices for using commerce mini programs and WeChat Work.
