Google Business Profiles, it’s imperative for businesses affected by this change to act swiftly.
Google has recently revealed its decision to discontinue the complimentary website feature for Google Business Profiles starting March 1. This move is expected to affect numerous small businesses in Australia. Those affected must transition their websites to alternative platforms by March 1 to maintain online visibility. Following the shutdown, visitors trying to access these sites will be redirected to the corresponding Business Profile until June 10, after which they will encounter a "page not found" error.
If your website is currently built using a Google Business Profile, follow these steps to ensure a seamless transition and maintain your online presence:
Choose an alternative website solution When opting for a new website provider, prioritize factors such as user-friendliness, cost, compatibility with marketing tools, security features, search engine optimization, and the provider's reputation for reliability.
Update your Google Business Profile and other online platforms After setting up your new website, promptly update your Google Business Profile, Free Business Directory List OF Local Australia Business Profile, social media accounts, and any other online presence profiles with the new website address. Ensure this is completed before the deadline to avoid any disruptions to your online visibility. Adjust your advertising campaigns If you run Google Ads or social media campaigns directing users to your Google Business Profile website, update the URLs in your ads to reflect the new website. This adjustment should be made prior to March 1 to maintain optimal ad performance. Inform your customer base Keep your customers informed about the change in your website address so they are aware of where to find you online.
How can I confirm if I have a Google Business Profile Website?
If your website is affected, you should have received email notifications from Google sent to the email address associated with your website. What will happen to ad campaigns linked to a website from Google Business Profile? If your Ads campaign is connected to a website from Google Business Profile, it is crucial to update the link before March 1 to ensure the continuous running of your ads. Alternatively, you can opt to pause your campaigns until your new website is live.
When will Google Business Profile websites be deactivated?
These websites are scheduled to be deactivated on March 1. Visitors attempting to access your website will be redirected to your Business Profile until June 10, after which they will encounter a "page not found" error.
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