CDP Institute says a customer data platform is packaged software that creates a persistent, unified customer database that is accessible to other systems.

A channel-less customer experience is gaining steam because it delivers a consistent message to the customer, no matter which channel or platform they use.

Amperity, the leading enterprise customer data platform (CDP), announced today the launch of Amperity Anonymous Engage™

Salesforce Marketing Leader Leah Pope Hired as CMO & Act-On Software Chief Revenue Officer Chris Masino Joins as CRO

With CDP being the key focus in marketing personalization to its underutilization in the martech stack

Customer Data Platform has been climbing up the stairs of the Martech arena in a stealth manner

Advertising firm Ogury expands into Asia-Pacific

Leading Retailer & Email Agency Partner to Deliver Superior Customer Experience

This new integration empowers agents to reply directly to messages from Facebook users within the CallTrackingMetrics app.

New research finds online ordering is ramping up

ActiveCampaign, the only Customer Experience Automation solution on the world's leading commerce platform

Customer growth, specializations across Adobe Experience Cloud raises status

Honor marks continued recognition for Seismic’s growth and workplace culture

HH Global, the world’s fastest-growing and most innovative marketing execution partner

Ashley Clark Tapped to Lead and Enhance Services and Support Team