http://markspacemedia.com - Each year there are billions of dollars spent on marketing and brand building by big companies and their chief marketing officers. It is these investments that help the companies to have a steady flow of loyal customers which means that there will be a continuous and predictable pipeline of work for the company. As the market started evolving there was a need for marketing departments to change their approach towards the customers and it has brought a rise in the need for demand generation. Most people align demand generation with the different kinds of marketing automation options that are available today. Although it is true that marketing automation can help a great deal in the increase of demand generation for the company these companies should not be blinded by these results and not pay attention to the other options that are available to them.