Cookies are one of the most effective digital marketing tools because they track what users have done on your website and social media pages. It allows advertisers to target more specific audience members and improve their digital advertising campaign.

Ad network mediation platforms are preferred app monetization solution compared to ad networks. It is well-known that mediation gives much more freedom to the publishers, makes integration much easier

Ad mediation is an app monetization solution that lets app developers manage and optimize multiple ad networks in one place, with just one SDK integration.

Ad mediation platforms give multiple ad networks access to an app’s inventory, creating an arena in which ad networks must compete for their ad to be served.