Marketers are obsessed with statistics. Over the last decade, customer data collection, usage, and regulation have evolved dramatically. Customer data appears to be a complete solution at first glance. It allows marketers to personalize campaigns and com...

Let's explore the major marketing challenges in the new era of consumer privacy and discover guidance to help you overcome these issues.

Co-Founder and CTO of Empuls – Srivatsan Mohan

My earliest experience of the need for data privacy was when telemarketing was rampant in mid 2000s. I remember how agitated the experiences used to be whenever I answered a call from an unknown number on my mobile phone.