In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing. Building and maintaining a strong brand, engaging customers, and building quality pipeline are just a few of things marketing teams own. Ty...

1. Can you tell us more about yourself and your career before Acquia? My roots are in Iowa, where I grew up on a farm. I got my degree in Computer Science at Loras College, dove headfirst into the technology industry, and have never looked back. After a c...

Successful brands often have something in common, they surpass customer expectations. If you ask me, it’s the most important metric of this era. Many customers want to trust you and feel valued and most businesses know that.

Agile marketing centers around “sprints” – campaigns that are typically of short duration and where participants measure results frequently, iterate to optimize results in the current campaign and apply lessons learned to future efforts

Creating a great customer experience is the competitive differentiator for your brand. Great content is how you create these experiences, how you interact with your customers, and how you engage them in omnichannel conversations

New Mitto research reveals increase in consumer messaging with brands via social media since pandemic

With Labor Day around the corner and marketing spirits at an all-time