What If Media Group, an industry-leading performance marketing company, today announced the launch of its new artificial intelligence (AI) platform, “ARIA”(Automated Response Intelligence Algorithm). ARIA utilizes advanced AI systems and methodologies such as lookalike modeling, content clustering, regression modeling, collaborative filtering, and a recommendation engine in order to drive unprecedented levels of response to performance marketing campaigns, yielding superior results and ROI for consumer marketers.
“We are proud to debut ARIA, today’s most advanced performance marketing platform, which places What If Media Group in a unique, highly differentiated position in our industry,” said Josh Gillon, Co-Founder and Chief Executive Officer of What If Media Group. “We have custom-built our platform to leverage the latest in AI and machine learning to improve the effectiveness of pay-for-performance marketing campaigns and drive the highest levels of ROI for our blue-chip customers.”
https://www.martechcube.com/performance-marketing-company-what-if-media-launches-ai-platform/
