Once upon a time word of mouth was enough to spread the news about a newly launched product or service. However, times changed and as our communication became digital, the marketing tactics also evolved. From websites and blogs to email newsletters and social media profiles – there are various ways to enhance the visibility of your brand in today’s era.
A marketing video is another great strategy to implement in your promotional efforts. Videos have rapidly started taking over text content on the World Wide Web and it is predicted that by the year 2022, 82% of the internet traffic would make up of videos. Additionally, YouTube is the world’s second-largest search engine (after Google) and boasts over a billion users who watch 250 million hours of video each day.
Simply put, there are many benefits of video advertising for small businesses. In this guide, let’s take a look at some of the reasons you should also be adding video content to your marketing strategy.
1. Better engagement
Videos provide the viewers with both – audio and video stimulation. The activation of both these areas in the brain naturally enhances their interest and affiliation with the content they consume. There is a 27 times more probability of a consumer clicking on an online video rather than the traditional banner ads.
2. Video increases search engine rankings
Did you know that Google gives more preference to websites that includes video content? The ultimate aim of any marketer is to rank high in Google’s search engine. By incorporating video to your website, you can increase your chances of ranking on Google’s first-page search result by 50%.
3. Gives users more knowledge about the product
The prospective buyer prefers having a clear understanding of a product or a service before they make a purchase. An explainer video is helpful in this regard as it gives you the chance to ‘show’ your offering and how it can solve a problem. In fact, where both – video and text descriptions are available for a product, 72% of website visitors would prefer watching the video. Moreover, 95% of viewers would remember a call to action on a video whilst only 10% would be able to recall after reading u on lengthy textual content.
4. Video marketing services = profit
In the end, the numbers matter the most. According to reports, 88% of business owners are satisfied with the ROI (return of investment) they gain from video marketing. Additionally, 93% of marketers admit that they have received new consumers, thanks to the videos they upload on social media.
5. Consumers prefer video content
Above all, it is important to offer the consumers the type of content they want. According to eMarketer, 4 times as many internet users would rather watch a video about a product or a service than read up on lengthy content. Hubspot also reports that 54% of consumers want to see more video content from the brands they prefer.
Without any doubt, the videos are the best way to access consumers in this digital age and time. If you are also looking for more exposure in the business sector of UAE, contact us at GLMA Studios for more information on how you can integrate video content to your business strategy for successful results.