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Youre a service business, such as a coach, accountant, consultant, speech coach, office organizer or virtual assistant.
A prospective client lands on your website. Nice site, she says, nodding approvingly. Great logo.
So she looks for a Call to Action: “Click here and get a Free Report.”
And you offer one. 101 things a coach [accountant, consultant, speech coach, office organizer or virtual assistant] can do for you.
Yawn.
At that point, your prospect decides to leave. Unless shes been living on another planet, she has some idea of what you do (or thinks she does).
If youre an accountant, she wont be astounded to discover youll prepare her taxes. If youre a virtual assistant, shell expect you to help with mailing lists and phone calls.
And shes been to 43 other websites. Shes already seen the same list. Her eyes start to glaze over. Prodaja Instagram pratioca She decides its time to take a break and watch the latest replay of The Sopranos.
At least thats what I would do.
How can you prevent the bleary-eyed visitor blues?
(1) Create a problem-solving Call for Action before you design the rest of your web site. How-to titles work best because you demonstrate that you understand the problem and showcase your unique approach.
A Virtual Assistant: How to delegate the 10 most critical tasks that keep your business alive and profitable.
A speech coach: Five techniques that tell your audience you’re a professional
