Pinterest will help in raising brand awareness, community building, driving traffic to your website or to social media platforms, and enhancing relationship with customers.

Image optimization is, it includes creating an image with high quality, size, and resolution and in ideal format which helps to increase engagement. SEO for image will actually help search engine understand better about your website and the content in it...

Video marketing is simply use of videos for promoting and telling people about your business, product and services which leads to increase engagement on digital and social channel, help to educate audience, and to communicate with them with a new medium.

This is the problem that every digital marketer or PPC expert is facing these days and also are concerned about increasing google ads conversion rate. Google is one of the best platform to use where you can generate highest conversion rate and ROI. If you...

Mobile marketing is a type of marketing your business to appeal to mobile device users. The benefit of mobile marketing is that they provide customers with personalized, time to time and location sensitive information so that they can get whatever they wa...

Google my business is a business profile which helps to ensure that people find your business when looking for certain product or services in their local area or nearby. Google my business profile show searchers where and how to visit your business or how...

Lead generation is the process of finding and attracting potential customers for your brand. Here, the process is about people interested in your business and then they moving through a pipeline to become paying customers.

Digital marketing is very demanding in the industry and there are plenty of job available for candidates. To get that dream job for yourself, here are some tips to those candidates who are preparing for digital marketing interview.

Instagram reels is an addictive formula to attract and engage users and now it is used as a strategy for business development. Instagram reels get 70% more engagement than regular videos.

Whether you have an established business or just entered in the market or have a small business, promoting your business online is a crucial aspect of success. Due to huge competition in the market it is difficult to sustain and there are many companies w...

There is a huge difference between paid social media and organic social media and it is important to understand the difference between the two. Organic social media is an activity where you need not to pay anything for promotions. For online promotions yo...

Instagram is the most used platform across the globe with around 1 billion monthly active users and more than 500+ million check Instagram regularly. Around 80 to 85% people follow many businesses on this platform.

Voice search is now considered as a vital component of strong digital marketing strategy because with the help of voice search you can increase your brand’s visibility and also improve SEO ranking. This is considered as most important component because it...

Everyone tends to jump when there is a new trend introduced in the market and people start following it. The biggest mistake digital marketers make is they follow it without knowing whether it will be worth following for their business or it is not. Follo...

Many people have switched to digital world due to advancement in technology and digital marketing. Everything is now online, right from research to buying a product or service and that is why digital marketing is leading these days. Digital marketing is n...