Data Management Platforms Market, By Deployment (On Premise, Cloud Based), By Data Source (First Priority, Second Priority and Third Priority) By End User (Brand/Retailers, Media Agencies, Publishers, Others) opportunities and forecast 2020-2026. Data management platform is central hub which stores huge volumes of the data that is successively used by marketers and advertisers. Stored data needs to be sorted, organized, shared and translated, with the suitable parties including publishers, marketers, and other businesses. The platform has the capability to control and manage any kind of information.
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The data management platform provide numerous facilities such as data collection, data classification, data analysis, data transfer, and scalability. The platform enable users to aim for the customers anywhere, anytime during the real time and long term campaigns. Moreover, the platform also offers some progressive features including tag management, audience segmentation, audience analytics, media integration, and campaign analysis.
At present, the platforms can simply pool the data from different sources and categorize users to various groups based on the performance pattern. This insight has forced many marketers to implement such platforms, which is therefore fuelling the growth of data management platform market.
The data management platform market is observing growth owing to rising demand for better data management by advertising agencies and marketers. Advertisers nowadays purchase media across wide range of sites and with numerous distributors due to rise of advanced technology.
The major benefit of a these platform is that these can connect all the activity by the advertiser with viewer’s data and the resulting campaign into one collective site which can be used to enhance future media buys and ad creativities.
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Based on Geography, North America is projected to dominate the overall data management platform market over the period. This is majorly attributed to the presence of favourable macro-economic factors and also the well-established players in the region, thus contributing to growth of advanced technologies.
However, rapid development in media and advertising industry in emerging economies such as Asia Pacific, Middle East & Africa, and South America is further expected to drive demand for data management platforms around the world.
Major players in the market are Actian Corporation, CA Technologies, Inc., BMC Software, Inc., Hitachi Ltd., Microsoft Corporation, IBM Corporation, Oracle Corporation, InterSystems Corporation, Cloudera, Inc., Compuware Corporation, Informatica Corporation, Embarcadero Technologies, Inc., MarkLogic Corporation, and SAP SE.
BMC Software, Inc.
CA Technologies, Inc.
Embarcadero Technologies, Inc.
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