Economic downturns are faced by marketers in every business and tackling them is a skill. Here are marketing strategies during an economic downturn.

While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone for the entire customer experience. And as companies turn to digital and seek ways to build human connections with their customers, the welcome email s...

Jerome Tillotson highlights on PepsiCo Marketing strategies & three game-changing technologies that brands need to invest in and bring together.

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A business referral is when somebody in your network endorses your business to a new prospect. This process takes place instinctively during organic conversation or as a result of referral marketing efforts.

Marketing is something like passion & you will face challenges in every step of its initiation. When you face challenges then new ideas start to generate from your brain. Ideas are very wired things,