It is possible to increase qualified leads, deal closings, and profit by sharing information about leads between sales and marketing teams.As a bonus, tracking your leads may also help you save money on lead acquisition

Marketing automation, email marketing, and other marketing tools are used by most cutting-edge businesses to generate leads, which are then distributed and tracked through customer relationship management software.

All organizations strive to maintain a steady stream of quality leads. Several businesses report stagnant sales even with such leads in their sales funnel.