When you purchased a product, service, read a book, or watched a movie, then you’ve likely seen ™ symbol time and time again. This symbol can be large or close to microscopic. No matter how small or large, however, they are powerful and conduct a lot of meaning.
When we say Trademark, it signifies a symbol used by a specific business to differentiate its goods from its competitors of the market. After a trademark application gets filed but not yet registered, the applicant starts using the ™ symbol with the brand name Putting a ™ symbol next to a brand means that you have filed a trademark application dictating ownership over the trademark.
The applicant can continue to use the TM symbol even if an application for registration of the mark is refused. The ™ symbol is usually prefer for brand identity of the specific organization, company, association, or individual while waiting for the process to conclude. Use of the ™ (trademark) symbol does not guarantee that the applicant’s mark will be protected under trademark laws.
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