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NEW QUESTION 25
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Performance Over Time Report
- B. Email Send Report
- C. Account Send Summary Report
- D. Campaign Email Tracking Report
Answer: C
NEW QUESTION 26
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Add custom fields not included in the Send Log Template
- B. Set the period to a fixed date in the Data Retention Policy
- C. Apply an appropriately-scoped Data Retention period
- D. Log all variable data captured in emails at send time
- E. Log attribute data necessary for auditing communications
Answer: A,C,E
NEW QUESTION 27
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Copy the parent SFTP user into each child business unit
- B. Each business unit should have multiple SFTP users
- C. Child business unit SFTP user should be created
- D. All child business units should have an individual SFTP user
Answer: D
NEW QUESTION 28
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app7 Choose 2 answers
- A. Contact Builder
- B. Journey Builder
- C. MobileConnect
- D. MobilePush
Answer: B,D
NEW QUESTION 29
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Contact Builder was not configured properly.
- B. The data extension was not configured as sendable.
- C. Data retention settings were incorrect in the data extension.
- D. The email address in All Subscribers is prioritized.
Answer: D
NEW QUESTION 30
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