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Frozen pizza Market
Global frozen pizza market was valued US$ 12.20 Bn in 2017 and is expected to reach US$ 20.80 Bn by 2026, at a CAGR of 6.59 % during a forecast period.
Pizza is Italian origin dish for food, consisting of a flat round base of bread baked with a covering and cheese, normally with added meat, fish, and vegetables. Pizza is one of the most popular foods, retailed as fresh or frozen in the globe and common fast food item in the developed region such as Europe and North America. Frozen pizzas are currently perceived as premium food products.
The busy lifestyle of the occupied population and change in eating traditions of a consumer has enlarged the demand for instant and convenient food products, which is foreseen to drive the growth in the frozen pizza market. Increasing disposable income, an upsurge in a standard of living, and a rapid surge in a number of retail chains are boosting the growth in the global frozen pizza market. Growing penetration of social media such as Facebook and other food sites are creating awareness about eating food trends, which is encouraging the global frozen pizza market growth.
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Frozen pizza is specious as less nutritious and is assumed to consist of a high quantity of sodium and preservers are limiting the market growth. Poor freezing facilities in semi-urban and rural areas restrain the growth of the global frozen pizza market.
Increasing advancement in freezing technology by numerous frozen pizza makers and an upsurge in the establishment of multiple fast food outlets in emergent economies are likely to provide worthwhile opportunities for the market key players in the global frozen pizza market.
A frozen pizza can be stored in refrigerators and consume when it required. Its shelf life is independent upon the method of preparation, which can be nearly about six months to one year. Freezing is one of the most commonly used methods of food conservation as it retains texture, taste, and nutritional value of food for a long time.